Design unit: Shenzhen Newera Design Consultant Co., Ltd.
Designer: Yellow Chan
Area: 2390㎡
Completion date: 2013.12.23
The CLUB QUEEN brand was born in Macau, and the first queen's bar, Queen's bar, was born in 1998 at the Zhuguang Building in Macau. In 2011, the first CLUB QUEEN flagship store in the Mainland was in stunning bloom in Hangzhou. 2012 tide hit Zhengzhou, hot Central Plains. After two years of precision planning, I landed in Nantong, Jiangsu Province at the end of 2013, and continued to write legends. Based on the pure brand pedigree, we will further realize the transformation and upgrade and start the dream of the ultimate nightclub model.
In the design of CLUB QUEEN in Nantong, the designer intends to break the architectural tradition, change people's perceptions and feelings about space, and create a future building with a magical floating sense. The avant-garde abstract shape creates a light state of the building and the ground, and achieves the effect of a mirage. The long arc curve like the sharp apex and the flowing silk scarf gives people an unprecedented visual impact. Here, the space is like rubber mud, and you can change the shape.
Designers transform reality into a rich and entangled world, trying to capture changing energy. The multi-dimensional perspective, fast moving and strong modeling, and the technical architecture are noisy and integrated to form an ambiguous image. The bold use of space and geometric structure to create novel works beyond the real mode of thinking also allows us to see the spurt and flow of urban vitality.
The deconstructed streamlined architectural appearance, minimalist core, and the expressionistic dreamy and fascinating visual creation, combined with the world's most sophisticated Magics and 3D Mapping stereoscopic imaging technology, rooted in the depths of the generous "luxury retro and fashion trends" rhyme . Trying to present a unique bar brand charm, showcasing a unique bar culture and establishing a supreme position in the local bar industry. Enrich the entertainment life of the target consumer groups and promote the new generation of sunshine bar culture.