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ANDREW MARTIN Living Nightmare Yellow Chan - The Commercial Pioneer of the Pan-Entertainment Era

2018 Design Shanghai The Andrew Martin Day series will be held at the Shanghai Exhibition Center from March 14th to 17th. The event will be based on the theme of “Dwelling and Dreaming”, including the “Dwelling and Dreaming” theme forum, the “Residential Design” home art exhibition and the 21st Andrew Martin International Interior Design Awards Greater China Awards Reception. At that time, many top designers at home and abroad will gather in Shanghai to interpret their understanding of “living and dreaming” from a variety of fields and perspectives.


The 21st Andrew Martin International Interior Design Awards


Selected designer



Yellow Chan


Founder of Newera Design Consultants Ltd.


Hong Kong Institute of Interior Designers (HKIDA) Professional Member


Shenzhen Interior Architecture Design Industry Association (SIID)


As the famous interior designer of entertainment and cultural space in Asia, Yellow Chan is good at combining fashion, art, culture and technology to create a postmodernist decorative design style. His design has created a large number of space design boutiques of East and West fashion culture. .In 2005, Yellow Chan founded Shenzhen Newera Design, which has provided perfect space design solutions and overall supporting services for many well-known entertainment culture and commercial real estate groups. Newera will regard the value-added investment and enhance the competitiveness of customers as the primary task. On the basis of accurately grasping the fashion trends and deeply observing the consumption experience, the company will create a unique positioning and market charm for customers with perfect design strategies. Pleasant space.In recent years, Yellow Chan has combined his own design practices and project cases with the theme of “Business Driven by the Pan-Entertainment Era” to illustrate the characteristics and trends of past, present and future top-level Club designs, and once again lead the market.


Design work


■ Guangzhou — Hepburn Bar


The Hepburn Bar in Guangzhou is located on the edge of the Pearl River, facing the Pearl River and backed by the commercial center. The area is both the center of Guangzhou entertainment and a region with great commercial influence. The Hepburn Bar introduces the design of “futurism” into the entertainment space, and the designer interprets the trends of fashion and customer psychology through a “future sense” approach. In the bar, aerial video combined with mobile stage machinery enhances the interaction with the user. Designers use cosmic blue and too large space on a large scale, and use light and shadow to make partitions of various functional areas, making people feel like they are in Hollywood movies or imagine space. In terms of detail processing, the digital letters appearing on the background wall are more confusing.













■ Guiyang — IBIZA Bar


The IBIZA Bar is located in the most prosperous area of Guiyang, with convenient transportation and complete resources. In the design, the designer pioneered the design concept of “big ladder”, injecting the circle culture of lounge, and innovatively applying the spatial layering of the laminate to the L-shaped space. The exquisite style is used to wrap the popular LOFT style, making the rough LOFT style more delicate and moving in the warmth of light, color and lounge. In line with IBIZA's specialty craft beer, the designer created a special bar display cabinet, which enriched the customer's choice, echoed the concept of the big ladder and lounge, and made everyone in IBIZA fully enjoyable. The charm of entertainment.












■ Kunming — Win Cafe Bar


Kunming Win Café is located in the Sofitel Kunming Hotel, located in the bustling section of Huancheng South Road, Xishan District. In the overall layout of the bar, the designer adopts the new home party concept, which not only meets the environmental quality requirements of the new consumers, but also creates a party atmosphere that will make the customers more relaxed and calm. In the details, the three T-stage shows in the hall can cater to the people around you, as well as customers who want to enjoy and consume anytime, anywhere. The wall uses a non-linear folding element to create a strong visual impact on the space through three different metallic materials with varying textures. The English letters of the entrance gate not only play the role of dividing the space, but also formally integrate with the wall to create the atmosphere of the home party. The hall continues the design elements of the front hall, combined with the matrix lighting, to outline the contour of the folding space, allowing the players to feel the interlacing and rhythm of the space. The neo-classical line elements on both sides of the hall make the classic and modern collisions in the space, blending with the most popular elements of the mix and match. These designs give the visual sense a new feeling, making you feel like you are in another time and space.













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