万象城网页版-万象城（中国）

The winner of the Red Dot Award: Product Design, one of the largest and most influential in the world design competition, was announced. Mr. Yellow Chan designed the work “Guangzhou Hepburn Bar” from 2,626 companies from 59 countries around the world. Among the 6,351 entries, they stood out and won the 2018 German Red Dot Design Award. This is Mr. Yellow Chan who once again won the world's top design awards after winning the German iF, Dutch Frame and Andrew Martin design awards this year. Up to now, the "Guangzhou Hepburn Bar" has won 9 international design awards.

As a leader in the field of Chinese entertainment culture space design, Mr. Yellow Chan has been committed to the design and industrial upgrading of entertainment space, and has achieved hundreds of unique "new technologies, new culture, new consumption, new aesthetics" design strategy. A space of entertainment where both business value and artistic value are equal. This time, he won the international heavyweight award, and he reaffirmed the originality and business insight of Mr. Yellow Chan in the field of Asian entertainment culture space design from the perspective of authoritative professional field. At the same time, it also inspired Newera to design more and better designs in the future, and use the “pan-entertainment” product thinking to lead the entertainment design industry to integrate and upgrade.

About the Red Dot Award

The German Red Dot Award, initiated by Europe's most prestigious design association, Design Zentrum Nordrhein Westfalen, has been 63 years old and is one of the internationally recognized top prizes in global design, with the German “iF Award”. ", the US "IDEA Award" is also known as the world's three major design awards. The Red Dot Award is recognized as a recognized mark of international creativity and design, and the selection criteria are extremely demanding. The award means that the product has obtained the most authoritative “quality assurance”.

About winning works

Guangzhou Hepburn Bar

First space theme bar

Hepburn Bar is located next to the Pearl River in the heart of Guangzhou Entertainment. Noah's Ark Culture Group has invested 80 million yuan. Based on the grasp of fashion trends and customer psychology, the Newera design team presented the bar in a “future sense” that made Hepburn the most unique of the brands. And use technology to enhance the sense of interaction with users, so that consumers can truly feel the charm of the "future", stimulate different entertainment experiences, bring two or even multiple consumption, and lead the entertainment future function wind.

About Yellow Chan

● Shenzhen Newera Design Consultant Co., Ltd. / Founder

● Award winner of the Andrew Martin International Interior Design Awards in the UK

● Professional Member of Hong Kong Interior Designers Association (HK IDA)

● Shenzhen Indoor Architectural Design Industry Association (SIID) / Board of Directors

● The eighth/deputy director and visiting professor of the School of Architectural Design and Research, Guangzhou University

The famous Asian entertainment culture space interior designer has won the German iF design award, the Dutch Frame, the British Andrew Martin, the French double-sided god award "GPDP AWARD" international design award, the American interior design gold Bund award, the Taiwan Six Arts Award, etc. International design award, and has been hired as a mentor and judge by many competitions. It is the top designer of entertainment culture space with the most originality and business insight in China. It is the leader in the field of entertainment culture space design in Asia.Its leading Newera Design Consultant Co., Ltd. in Shenzhen has provided perfection for famous entertainment and cultural groups such as South and North Noah Group, Hezhong Culture Group, Beida Jade Bird Music Group, Evergrande Group, Guangzhou Bastar Group and major commercial real estate groups. The space design and high-quality integrated design services have successfully created hundreds of well-respected leisure and entertainment cultural spaces, catering cultural spaces, leisure and entertainment culture, commercial real estate and other classic spaces, which have extensive influence and first-class reputation in the industry. Known as "Asia's most original and commercial driving force" entertainment culture space design agency.

representative work